In Avalon’s Christmas campaign, we aimed to convey not just the mood of the holiday, but that quiet, deep state when the bustle fades inside the home, and tradition awakens in its true sound.

That is why the carol book we created became only the first step. We gave it continuation through a living, authentic carol — in collaboration with the ethnogroup Eteria, whose voices preserve tradition as generations remember it. The carol “Oi virle, virle” became the heart of “Silent Christmas” — a melody that wraps you in warmth just like evenings in a grandmother’s house.

But this year, our story speaks not only through sound — it comes alive in shapes, touches, and flavours of memory.

A special gift for our clients became a unique decoration by Gunia — a cherub angel.
A delicate, finely crafted piece that recalls family heirlooms, generations who kept tradition alive and passed it on as the most precious thread of home. It is a symbol of “Silent Christmas” — gentle and yet deeply meaningful.

We added chocolates by Sisters Chocolate to the gift — a premium, truly delicious sweet accent created to surround you with a sense of care and a little Christmas joy. Because sometimes a small piece of chocolate becomes the missing note of warmth on a winter evening.

Another highlight of our campaign was a paper-cut artwork by artist Olena Konohorova.
In its fine lines, the true magic of Ukrainian Christmas comes alive: the glow of a candle, the quiet of snow, the movement of carolers approaching the home. It is art that, as softly as a carol, tells the story of our roots.

All these elements — the voice of Eteria, the angel by Gunia, Sisters Chocolate, Konohorova’s paper-cut — come together into one story of “Silent Christmas.”
A Christmas that does not shout, but breathes.
Does not display, but embraces.
Does not invent, but brings us back to what is real.

We wanted that this year, everyone would not just hear the carol — but feel it.
So that it would open doors to memories.
To home.
To warmth that cannot be bought or imitated.

Because “Silent Christmas” is when quiet becomes strength, and the voice of tradition becomes light.