1. Brand Management and Positioning

• Building and developing the Avalon brand and individual residential complexes
• Ensuring all communications align with the brand strategy
• Developing the positioning of each residential complex in line with its unique characteristics
• Maintaining a consistent tone of voice across all communication channels

2. Product Management (key area of responsibility)

• In-depth understanding of the product: concept, architecture, infrastructure, target audience
• Participation in the development of residential complexes alongside the product team
• Identifying unique selling points for each residential complex
• Identifying and developing core concepts and big ideas for the complexes
• Competitor and market analysis to strengthen the product
   

3. Marketing Campaign Development

• Developing communication strategies for residential complexes
• Collaborating with the creative team on advertising campaigns
• Participating in the creation of marketing and creative concepts
   

4. Working with the Digital Team

• Close collaboration with the digital team on advertising campaigns
• Developing messages for targeted advertising
• Setting objectives for the creation of advertising materials
• Analyzing the effectiveness of advertising campaigns
   

5. Working with the brand and offline marketing team

• Working closely with the brand and offline marketing team
• Participating in the development of the overall brand strategy
• Collaborating with the PR, SMM, digital, and creative teams
• Participating in the planning of marketing activities

6. Collaboration with the Sales Department

• Close collaboration with the Sales Department to better understand customer needs
• Participation in developing key messages based on customer requests
• Analysis of feedback from the Sales Department regarding the product and communications
• Participate in developing materials for the sales department (presentations, brochures, communication messages)
• Collaborate on launching new offers and advertising campaigns
   

7. Offline Communications and Brand Manifestations

• Participate in developing outdoor advertising (billboards, citylights, brand spaces)
• Developing offline campaigns for residential complexes
• Participating in the branding of sales centers
• Participating in the creation of presentation materials (brochures, presentations, POS materials)
   

8. Analytics and Brand Development

• Analyzing the effectiveness of communications
• Analyzing the market and competitors
• Identifying new opportunities for brand development

1. Deep involvement with the product.

2. The brand manager must have a deep understanding of each residential complex and participate in its development.

3. The role of a brand ambassador for the complexes:

• know each residential complex well
• understand its concept
• be able to effectively communicate its advantages

4. Developing meaning and big ideas

5. Not just launching campaigns, but creating strong communication concepts.

6. At least 2 years of marketing experience in the role of Brand Manager or Marketer

• Implementation of ambitious, modern and innovative projects;
• Opportunities for professional development: corporate training, attending real estate conferences and stable career growth;
• Timely payment of a competitive salary;
• Official employment in accordance with the Labor Code of Ukraine;
• Full social guarantees in accordance with the Labor Code of Ukraine (including paid vacations, sick leave and business trips);
• Creative office space;
• Team-building activities, gifts for professional holidays, and much more.

Working hours: Mon-Fri (10:00 a.m. to 7:00 p.m.).

Trial period: 3 months.