Architecture is the kind of art we encounter every day, wherever we are and whatever we do. Different epochs, different styles, materials, textures, colors can be combined in one place, especially in Lviv, which has become a home for the results of the works of architects of all centuries. And the twenty-first as well. "We treat architecture as art, because we consider these concepts inseparable. Even the process of creating each project is reminiscent of painting, we put an idea here, we imagine what feelings the object should evoke and how it will complement the context in which it exists. It is very important to find a balance between trends and traditions, ie to harmoniously combine modern technologies and style of Lviv. Interestingly, we, like every artist, also face criticism and misunderstanding, and this is normal, natural, I would even say, because art is subjective and controversial, that is its essence. Indifference is the worst thing, ”explains chief architect Serhiy Mil. The concept of the idea of ​​the art of architecture was embodied by Avalon in a new advertising campaign, so now in the city you can find boards with reproductions of famous paintings, in which the facades of the developer's houses are integrated. Art is eternal, it remains in people's memory for a long time, it becomes an integral part of the culture of the people, and architecture forms a visual series, which is the main associative element of every city.