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Digital Marketing Manager

  • Avalon
  • Львів
  • Ukraine
  • Full-time
  • Marketing

Due to the expansion of the Marketing Department, we are looking for a Digital Marketing Manager

Responsibilities:

  • Independently launch, manage, and optimize advertising campaigns on paid digital channels;
  • Plan and execute digital activities and strategies to attract guests and customers, taking into account seasonality, budgets, and project objectives;
  • Analyze the effectiveness of marketing activities and prepare reports in collaboration with an analyst;
  • Developing and implementing data-driven recommendations to improve the results of marketing activities;
  • Initiating and executing communications to attract and retain customers in collaboration with the direct marketing manager;
  • Administering and developing hotel websites and other projects in collaboration with the development team;
  • Independently creating and launching landing pages on no-code platforms, including the use of AI tools;
  • Coordinating the work of external agencies and contractors as needed.

Skills:

  • Practical experience independently launching, managing, and optimizing advertising campaigns on Meta Ads and Google Ads;
  • Knowledge of advertising tools on Booking.com and other travel platforms is a plus;
  • Understanding of digital marketing principles and the ability to work with requests from internal clients;
  • Ability to define business goals, select relevant channels and tactics, set KPIs, and justify decisions;
  • Hands-on experience with GA4 and Google Tag Manager: setting up and verifying events and conversions, ensuring data accuracy;
  • Proficiency in using AI tools and no-code platforms for day-to-day marketing tasks and creating landing pages;
  • Ability to draft clear technical specifications for copywriters, designers, and developers;
  • Experience coordinating contractors and evaluating the quality of their work;

What we offer:

  • The opportunity to work on ambitious, modern, and innovative projects;
  • Opportunities for professional development: corporate training, attendance at real estate conferences, and steady career growth;
  • Timely payment of competitive salaries;
  • Official employment in accordance with the Labor Code of Ukraine;
  • Full social benefits in accordance with the Labor Code of Ukraine (including paid vacation, sick leave, and business travel);
  • A creative office environment;
  • Team-building events, gifts for professional holidays, and much more.

Additional information:

Work schedule: Mon–Fri (10:00 AM to 7:00 PM).

Probationary period: 3 months.