On June 23, Marta Gerus, Avalon’s Director of Marketing and Sales, spoke at the Ukrainian Construction Congress 2026, held at the “Parkovy” Exhibition and Convention Center in Kyiv. The event traditionally brought together leading representatives of the real estate development industry—architects, urban planners, designers, CEOs of development companies, operations and commercial directors, market experts, and everyone shaping the future of Ukrainian cities. 

The Ukrainian Construction Congress is a platform for professional dialogue where participants discuss the industry’s key challenges, new trends, technologies, and solutions that will shape the development sector in the coming years. It is here that new ideas, partnerships, and approaches are born, which subsequently transform the market.

During her presentation, Marta Gerus introduced one of Avalon’s most significant innovations—online apartment sales in collaboration with Diya. This solution marked a new stage in the evolution of the Ukrainian real estate development sector and made it possible to purchase an apartment entirely online, without having to visit a sales office in person. 

During the presentation, participants learned about the journey of creating this product—from concept to implementation—the challenges that arose along the way, and the value of this approach for customers, the company, and the market as a whole. Online sales are not just about digitizing processes; above all, they represent a new level of convenience, transparency, and accessibility for the buyer. This solution demonstrates how modern technologies can transform one of the most conservative sectors of the economy. 

In addition to her keynote speech, Marta Gerus participated in a panel discussion alongside executives from Ukraine’s leading real estate development companies. The participants discussed modern business development models, scaling companies, the need for flexibility in the face of constant change, and the importance of a personalized approach to product development and customer engagement. 

For Avalon, participating in such professional events is an opportunity not only to be part of key industry discussions but also to share our own experience and solutions that are already transforming the market today. We are convinced that progress in real estate development begins with open professional dialogue, a willingness to innovate, and the courage to implement new standards. 

That is why it is especially valuable for us to present to the national professional community a product that ushers in a new phase of digital transformation in the real estate market. Online apartment sales with Diya are more than just a new service. They represent a new approach to customer engagement that is shaping the future of Ukrainian real estate development.